You Are The Product!!

You wanna sell yourself as a valuable product to an employer…

Career Product Goal Form

Create Your Career Product Goal

Treat your job search like product strategy. Get clear on who you serve, what problem you solve, and why someone should choose you.

Create Your Career Product Goal

Treat your job search like product strategy. Get clear on who you serve, what problem you solve, and why someone should choose you.

1. Target Customer

Who are you actually trying to satisfy?

2. Product Type

What kind of professional “product” are you?

3. What They Say They Need

Pull the obvious asks from real job postings.

4. What They Actually Need

This is where the real value is hiding.

5. Competition and Replacement

Who or what are you replacing?

6. Differentiation

What makes you different in a way the market should care about?

7. Core Value Proposition

Why should someone buy this product—you?

8. Brand / Product Name

What should people remember you as?

9. Final Career Product Goal

Make it specific enough to guide action.

Auto-Generated Summary

This gives the user a quick draft they can copy into notes, a resume brief, or a LinkedIn summary.

Your generated summary will appear here.